Privacy Policy

Information You Provide to Us

Personal information you may provide to us through the Service or otherwise includes:

• Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, professional title and company name, and phone number.
• Demographic data, such as your city, state, country of residence, postal code, date of birth, and age.
• Lifestyle preferences data, such as your lifestyle, dietary, and travel related preferences and interests, information that you provide in response to surveys or quizzes, biographical details, links to your profiles on social networks, and any other information you choose to provide.
• Communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via chat features, social media, or otherwise.
• Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
• Financial account data, such as account balances, transaction history, loyalty points, rewards balances, and other financial information obtained through your connected financial accounts.

We use Plaid Inc. ("Plaid") to facilitate connections to your financial accounts. By connecting a financial account, you agree to Plaid's Privacy Policy available at https://plaid.com/legal/privacy-policy. We access only the data necessary to deliver personalized rewards insights and concierge recommendations; we do not store your financial credentials.

Third-Party Sources

We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:

• Public sources, such as social media platforms, and other publicly available sources.
• Data providers, such as information services and data licensors.
• Partners, such as marketing partners and event co-sponsors.
• Service providers that provide services on our behalf or help us operate the Service or our business.
• Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.

Automatic Data Collection

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

• Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
• Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

Data About Others

We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.

Service Delivery and Operations

We may use your personal information to:

• provide the Service;
• enable security features of the Service;
• facilitate your invitations to friends who you want to invite to join the Service;
• facilitate social features of the Service, such as providing chat functionality;
• communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
• communicate with you about events or contests in which you participate; and
• provide support for the Service, and respond to your requests, questions and feedback.

Service Personalization

Which may include using your personal information to:

• understand your needs and interests;
• personalize your experience with the Service and our Service-related communications;
• remember your selections and preferences as you navigate webpages.

Service Improvement and Analytics

We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout.

We also use aggregated and de-identified data derived from all users' interactions with the Service to improve our recommendation algorithms, personalization models, and AI-powered features, including our Monet AI model. This algorithmic improvement activity uses data in aggregated or de-identified form and does not identify you personally.

Marketing and Advertising

We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

• Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of Marketing section below.
• Interest-based advertising. We, our service providers, and third-party advertising partners may use cookies and other technologies to collect information about your interaction with the Service, our communications and other online services over time, and use that information to serve online ads that we or they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms.

Compliance and Protection

We may use your personal information to:

• comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;
• protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims);
• audit our internal processes for compliance with legal and contractual requirements or our internal policies;
• enforce the terms and conditions that govern the Service; and
• prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

Corporate Events

We may share certain personal information in the context of actual or prospective corporate events – for more information, see How We Share Your Personal Information below.

Aggregated, De-identified and/or Anonymized Data

We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Further Uses

In some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected. For example, with your separate, explicit consent, we may use your personal information to train, fine-tune, or otherwise improve our proprietary AI models (including Monet). You will always be given a clear opportunity to opt in to this use, and you may withdraw your consent at any time through your account settings without affecting your access to the Service.

Affiliates

Our corporate parent, subsidiaries, and affiliates.

Service Providers

Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, push notifications, and in-app messaging (such as those provided by Braze, Inc., whose privacy policy is available at https://www.braze.com/company/legal/privacy), such as online chat functionality providers and other providers of generative AI technologies such as Vertex AI, marketing, consumer research and website analytics).

Advertising Partners

Third-party advertising companies for the interest-based advertising purposes described above.

Third Parties Designated by You

We may share your personal information with third parties where you have instructed us or provided your consent to do so.

Partners

Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.

Professional Advisors

Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and Others

Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business Transferees

We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in LUXEAI, financing of LUXEAI, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of LUXEAI as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

Opt-out of Communications

You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

If you receive text messages from us, you may opt out of receiving further text messages from us by replying STOP to our message.

Cookies and Other Technologies

Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Blocking Images/Clear GIFs

Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

Advertising Choices

You may be able to limit use of your information for interest-based advertising through the following settings/options/tools:

• Browser settings: Changing your internet web browser settings to block third-party cookies.
• Privacy browsers/plug-ins: Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.
• Platform settings: Certain platforms offer opt-out features that let you opt-out of use of your information for interest-based advertising. For example:
  • Google: https://adssettings.google.com/
  • Facebook: https://www.facebook.com/about/ads
• Ad industry tools: Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
  • Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
  • Digital Advertising Alliance: optout.aboutads.info

You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.

We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

Do Not Track

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Declining to Provide Information

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Email: Concierge@unlock.luxe

Mail: 3035 Peachtree Rd. NE, Atlanta, Georgia 30305

Phone: 470-730-8253